Using gamification to transform work culture and drive sustained engagement

In most organizations, the work culture, designed and applied in a rigid goal-oriented manner is unable to keep pace with the speed of change. There are multiple factors like changing technology, rapidly evolving market ecosystem and most importantly, the radically shifting thought process and behaviours of the generation coming into the workforce today, the GenZ. This is resulting in a lack of a culture of engagement, leading to increasing attrition, falling productivity and most importantly talent drain. Conventional top-down approaches of rewards and consequence management no longer has the impact it delivered in the past; in fact, over time it has become counterproductive. The need is to build engagement bottom-up and that is where gamification comes in. Gamification refuels dried up motivation, takes the disengaged brain to the highest levels of engagement by taking it into the state of play and thus brings about transformation at a belief level”, says Rajib Chowdhury, Founder of THE GAMIFICATION COMPANY.

TGC Technologies Pvt Ltd is a gamification and technology backed ideas and product company incubated by Atal Incubation Centre (AIC – RMP). “In TGC, we combine the neuroscience of play, principles of gamification, value creation process and the appreciative inquiry process to drive sustainable positive behaviours and tangible positive business outcomes”, continues Rajib Chowdhury.

Having successfully developed and deployed their SAAS based gamification platform, COROEBUS, for MNCs in the banking, lifestyle retail, pharma and construction sectors, the company has continued to build a strong portfolio of solutions and products. Ranging from Gamification Centre of Excellence consulting, bespoke gamification product development to ready-to-roll-out SAAS based platforms, TGC is rapidly evolving as a highly sought after transformation organization that not just provides platforms but delivers holistic high impact outcomes to businesses and institutions alike.

Successful implementation of a gamification strategy requires a measurable outcome that is set right at the beginning. Also, gamification is about engaging at the core belief level of the employees. It is about tapping into those core drivers that stimulate a push for that little extra step than what they would do normally. It’s about helping every individual optimize their own potential without the fear of comparisons.